Marketing and Promotion/ Identity of Cultural Quarter
• CQBA to play a key role in determining and profiling the unique offer that we have as the cultural quarter (business/arts/community mix)
• CQBA to confirm/ ensure that LCC formally adopts Cultural Quarter as a name and that it is referred to as such on all marketing and signage etc.
• A cohesive branding strategy for the Cultural Quarter to create more general awareness and attract greater footfall
Membership
• CQBA to promote its activities more widely in the short, medium and long-term to increase its membership base
Activities/ Events/ Festivals
• CQBA to lead on its participation in both LCC-organised events and on self-initiated events within the Cultural Quarter to strengthen the identity of the Cultural Quarter as a destination in the city
• CQBA to engage with LCC in its marketing of events to ensure as wide a coverage as possible
• CQBA to seek funding for a self-initiated event/ festival to take place in 2010
| Month 2009 | Event | Organisers |
| April 2009 | St. George’s Day Celebrations | LCC |
| July 2009 | Leicester in Bloom | Britain in Bloom |
| July 2009 | Special Olympics | LCC |
| Nov 2009 | Curve open day? | Curve |
| Autumn 2009 | DMC launch | DMC |
| Oct/ Nov 2009 | Black History Month | October – November |
| Feb 2010 | Leicester Comedy Festival | Leicester Comedy Festival |
Gateways
• Gateways to the Cultural Quarter need to be better defined – CQBA to engage with LCC to achieve this
Security
• CQBA to continue working with Police and LCC to combat the perception of the CQ as an unsafe area of the city
Ongoing Commercial Investment
• CQBA to continue encouraging ongoing commercial investment in the area
Developing Relationships
• CQBA to develop and strengthen relationships with partners and businesses in other areas of the city i.e High Cross/Retail Quarter